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YouTube Launch Technique: A Snapshot of Gucci Responsible

YouTube Launch Technique: A Snapshot of Gucci Responsible

Luxurious manufacturers have engaged the digital setting by vividly conveying story and elegance by way of web sites adorned with fascinating imagery and wealthy media. Though cocooned by the exclusivity of name domains, these corporations are starting to include the social net into their communications combine – as you can’t be coveted if there isn’t a one to covet you!

With the proliferation of social media, digital entrepreneurs are exploiting these platforms to seize and drive client curiosity for manufacturers by changing marketing campaign particular micro-sites with social media.

The latest launch of the Gucci Responsible perfume included a number of social media platforms, with YouTube forming the cornerstone of the marketing campaign’s technique. The truth is, the GucciGuilty.com URL mechanically redirected customers to this channel!

A darkish and seductive branded mini movie starring Rachel Evan Wooden and directed by Sin Metropolis’s Frank Miller formed the artistic launch story. Gucci created a devoted GucciParfums YouTube channel designed to match the marketing campaign’s aesthetic, in addition to showcase the preliminary pre-launch trailers and the mini-film.

GucciParfums YouTube channel affords a number of alternatives for interactivity and social sharing, reminiscent of:
• Redirection buttons for the model’s Twitter stream and Fb web page
• Channel sharing by way of e-mail, Twitter, Bebo, and MySpace, simply to call a number of
• Chat capabilities connecting by means of customers’ Twitter and Fb accounts
• Registration for complimentary samples
• Redirection to the GucciGuilty Fb app by way of numerous calls to motion, like “turn out to be a fan” of the perfume [through Facebook’s Like option], the provide of digital items or a “Discover us on Fb” possibility.

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YouTube Launch Technique: A Snapshot of Gucci Responsible

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